Rod Leland
Social Media Specialist at Lethbridge College.
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Info
- Summary
Rod Leland is a multidisciplinary technologist with a passion for emerging tech and the social web. He currently oversees all social media training, online advertising, and mass-email, as well as manages the institutional brand for Lethbridge College as their Social Media Specialist.
Building on his success as a staff photographer for a major daily newspaper, Rod launched into business for himself immediately upon graduation from the University of Lethbridge. Rod spent three years focusing on high-end commercial, advertising, editorial, and corporate photography while occasionally applying his talents to video and multimedia production, blended learning, social media consultation, digital workflow management, and general photographic consultation.
More recently, Rod was brought on to the team at the Southern Alberta Art Gallery, an internationally recognized and leading contemporary art gallery, to manage their online reputation, establish social media best practices, and grow attendance and sales through the use of online tools.
Rod has been published internationally and has worked for numerous notable clients including Canadian Press, Global Television Canada, the Toronto Star, the Edmonton Journal, the Southern Alberta Art Gallery, The University of Lethbridge, Lethbridge College, Venture Publishing and many others.
Rod is also a noted presenter and educator. He has presented and lectured for numerous large groups, companies, clubs, and educational facilities.
In addition to his social media and photography work, Rod has substantial involvement in Charity and Philanthropy. In 2010 and 2011, Rod took on the role of Lead Organizer for Help-Portrait Lethbridge, a Global Initiative to give portraits to less fortunate families and individuals during the Holiday Season.
Specialties: Social Media, Augmented Reality, Online Crisis Management, Brand Management, Digital Workflow Optimization, Public Speaking, Creative Education, Video Production, Commercial Photography, Advertising Photography, Corporate Photography, Photojournalism.Experience- Jul 2012 - PresentSocial Media Specialist / Lethbridge College
I am responsible for overseeing the main College social media channels, as well as helping various departments, schools, faculties, and services manage their own social media accounts under the College brand.
Additionally, I'm responsible for managing all online advertising, administering and overseeing all external mass-email campaigns, and give primary oversight to all institutional augmented reality projects.
- Apr 2008 - PresentPhotographer/Owner / Rod Leland Photo
Owner and Operator of Professional Advertising, Editorial, Corporate, and Commercial Photo and Multimedia Company
- 2007 - Feb 2013Member / SportsShooter.com
Member at Large of an Adjudicated Pro Photo Community.
- Nov 2011 - Feb 2012Digital Media and Online Marketing Manager / Southern Alberta Art Gallery
- Jun 2008 - Apr 2009Staff Photographer / Lethbridge Herald
I was a staff Photojournalist at the Herald responsible for Shooting, Editing, Filing, and Archiving my own images. Distribution ranges from 17000-24000.
- Sept 2006 - Apr 2007Head Photographer, Photo Editor / The Meliorist Student Newspaper
Managed all photographs and shot all assignments for a weekly campus newspaper.
Education-
2004 - 2009The University of LethbridgeBachelor of Fine Arts in New Media
Additional Information-
Websites:
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Interests:Photography, Technology, Web, Social Media, Collaboration, Learning,
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Photos
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Tweets
- Anyone else get a text from @RogersHelps saying LTE has launched in Lethbridge? This is EXCELLENT news (and WAY overdue) #yql
- Another instance of TTP being the awesomest. Follow #tTPMMLive (and @thinkTANKphoto) for the last 40 minutes of their @getolympus tweetup.May 14, 13 from web Reply, Retweet, Favorite
- Shuttle reentries > capsule reentries. #amiright?
- Well. . .let's hope that @Cmdr_Hadfield makes it down safely given that Toronto has let us down. C'mon Canada.May 13, 13 from web Reply, Retweet, Favorite
- Glad to see the hasty Streetlighting Policy review has been tabled for two weeks. Thanks, @jeffreycoffman. Can you share new info? #lethCCMay 13, 13 from web Reply, Retweet, Favorite
- Absolutely appalled that @LethbridgeCity is reviewing new streetlamp installs. The color temperature is PERFECT & intensity ups safety #YQLMay 13, 13 from web Reply, Retweet, Favorite
- My dog is classically conditioned to go to her kennel to sleep for the night when she hears the sound of my MacBook Pro lid close. #gooddogMay 13, 13 from web Reply, Retweet, Favorite
- RT @KeelingCreative: Gorgeous day in #watertonlakes today! @rodleland gives it a #thumbsup http://t.co/aZjQKxGSeJ
