Online Marketing Specialist / Digital Projects Lead at Lethbridge College
Higher Education | Alberta, Canada, CA
Rod Leland is a multidisciplinary technologist with a passion for marketing, communications, emerging tech, photography, and the social web. He currently oversees all social media training, online advertising, and mass-email, as well as manages the institutional brand online for Lethbridge College as their Online Marketing Specialist and Digital Projects Lead.
Building on his success as a staff photographer for a major daily newspaper, Rod launched into business for himself immediately upon graduation from the University of Lethbridge. Rod spent three years focusing on high-end commercial, advertising, editorial, and corporate photography while occasionally applying his talents to video and multimedia production, blended learning, social media consultation, digital workflow management, and general photographic consultation.
Before beginning work at Lethbridge College, Rod was brought on to the team at the Southern Alberta Art Gallery, an internationally recognized and leading contemporary art gallery, to manage their online reputation, establish social media best practices, and grow attendance and sales through the use of online tools.
Rod has been published internationally and has worked for numerous notable clients including the Canadian Press, Global Television Canada, Lethbridge Regional Police Service, the Toronto Star, the Edmonton Journal, the Southern Alberta Art Gallery, The University of Lethbridge, Lethbridge College, Venture Publishing and many others.
Rod is also a noted presenter and educator. He has presented and lectured for numerous large groups, companies, clubs, and educational facilities.
In addition to his social media and photography work, Rod has substantial involvement in Charity and Philanthropy. Rod has previously on the role of Lead Organizer for Help-Portrait Lethbridge, a Global Initiative to give portraits to less fortunate families and individuals during the Holiday Season, and continues to be involved in the project.
Specialties: Social Media, Augmented Reality, Online Crisis Management, Brand Management, Digital Workflow Optimization, Public Speaking, Creative Education, Video Production, Commercial Photography, Advertising Photography, Corporate Photography, Photojournalism.